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any ingredient derived from blackberries" in Naked Juice's Blue Machine drink which is labeled as an "all-natural blueberry and blackberry 100 percent Juice Smoothie." The amounts of synthetic substances added is "substantial" according to the plaintiffs who cite as an example that "there is more Fibersol-2 than. increase fiber content without the typical fiber mouth-feel)."
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The plaintiffs contend that Naked Juice, intentionally uses misleading language to give consumers "the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)" and "Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener) and inulin (an artificial and invisible fiber added to foods to. Thank you for supporting LA Weekly and our advertisers.(CN) - Naked Juice sold its consumers a bill of goods, fraudulently promising that its beverage products are "100% juice," "all natural," and "non-GMO," a federal class action claims in Los Angeles. Want more Squid Ink? Follow us on Twitter or like us on Facebook, and follow Samantha Bonar at disclosure: We may receive compensation for some of the links in our stories. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.” That said, FDA has not developed a definition for use of the term natural or its derivatives. According to the Food and Drug Administration's website: “From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. The problem is that the federal government hasn't really defined what a “natural” food ingredient is. The complaint also alleged that the products were labeled as containing certain vitamins and nutrients when they actually contained chemically distinct vitamin substitutes. The complaint alleged that the company deceptively advertised some of its products - including its Acai Machine, Protein Zone and Mango Veggie juices - by using the all natural and non-GMO claims on their labels even though the products contained unnaturally processed and synthetic ingredients as well as ingredients derived from genetically modified crops. Naked Juice was first targeted in five separate class actions in 2011 that were consolidated in the Central District of California the following year. They are not changing their name to Partially Clothed Juice, however. Naked Juice called the deal “fair, reasonable and adequate” while denying “all of plaintiffs' claims.” “However, until there is more detailed regulatory guidance around the word 'natural,' we've chosen not to use 'all natural' to describe our juices and smoothies,” a Naked Juice spokesperson told. Naked Juice has also agreed to hire an independent tester to confirm the accuracy of its labels' “non-GMO” claim as well as create a database to electronically track and verify the ingredients for the Naked Juice line. They claimed that the company was violating California false advertising and unfair competition laws. The plaintiffs alleged that such a designation was false because many of the juices contained Fibersol-2 (a soluble corn fiber used to increase the fiber content of foods) fructooligosaccarides (a fructose-based alternative sweetener and indigestible fiber) and inulin (a soluble fiber) and also contained genetically modified soy. It will no longer describe its juices as “all natural.” Under the deal, Glendora-based Naked Juice, owned by PepsiCo., continues to deny that its product labels were misleading or false but has agreed to shell out the money for a settlement fund and to redesign their labels to either eliminate or modify the questionable representations. has agreed to pay $9 million to settle a class-action suit alleging that it falsely advertised some of its juice and smoothie products as “all natural” and non-genetically modified, according to the website. A lawsuit has laid bare the real ingredients in Naked Juices.